NDA-safe product rebuild
Relationship Manager
A relationship intelligence product rebuilt around trust, cadence, and follow-through
I rebuilt RealDeal into a relationship intelligence product for people whose network is part of the job. It covers investors, founders, partners, and the follow-ups that keep them warm. Built with and used by Gwyneth Paltrow. This is the public, NDA-safe view. It focuses on the product decisions and interface work, and makes the next action clear without exposing anyone's private relationship details.
The Problem
The product needed to hold sensitive relationship context, capture day-to-day touchpoints, and make the next useful action obvious. The rebuild had to keep that information organized without making the product feel heavy or transactional.
How It Works
I designed a product model around pods, health signals, campaigns, records, and a visual network map. Pods group a network by relationship type and give each one its own cadence. Health signals roll warmth, momentum, consistency, depth, and reach into a single score, so a cooling relationship surfaces before it goes cold.
Who It Helped
This helped a high-context team manage investors, founders, partners, companies, and follow-ups without exposing private relationship details.
Relationship health model
Built with React, TypeScript, Vite, and Airtable.